Why A U2 Concert Is Better Than A New Prada Bag

Experiences > Stuff

Now a U2 concert may not be everyone's cup of tea.  It may be seeing your alma mater in the Rose Bowl (still waiting, Bear Down Arizona!), an experience as a family volunteering to help the less fortunate, or a family vacation that started with us locked on a military base eating bags of chips for dinner (don't ask).

The things that remain with us are the moments we experience.

Those shared experiences get stronger over time as the stories get recounted and embellished.  Even the bad ones. The joy you felt when you picked up your iPhone 7 fades, but your memories get sweeter.

As I help you plan your future, we don't start with the "number"....you need $979,501 to retire, Mr. Barton.

We start with the experiences you want while you're alive.  Money is just a tool to get there.

“I don’t know why, know why

Everybody wanna die rich

Champagne, New plane

Work your way down that list.

We try, everybody tries

Tries to fit into that ditch

You can’t take it with you when you go

Never seen a hearse with a trailer hitch”

Kristian Bush, "Trailer Hitch (Goodwill Version)"

Image and Video Courtesy of my bro and U2 SuperFan, Sean Barton